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Shop Small: How it can boost the economy

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Shop Small! Once a year, we hear this term. We all look for a small business to support on #ShopSmallSaturday. But do you know that shopping small can bring benefits to the economy every day? Let's see a few ways: Shopping small can benefit the economy in several ways. It can: Stimulate local economies  by cycling money back into the community. Small businesses are made up of groups of people who are neighbors. By buying small, we support our neighbors, which build strong economic growth in our local neighborhoods, and builds long-lasting, flourishing relationships even. These small businesses also give back to the communities. Reduces the carbon footprint  due to less transportation. What is carbon foot printing?  A formal definition of carbon footprint is as follows: "A measure of the total amount of carbon dioxide (CO2) and methane (CH4) emissions of a defined population, system or activity, considering all relevant sources, sinks and storage within the spatial and tem...
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Business Tip - Why Advertise?

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Today, the local delivery lady dropped off a packet of deals from our local merchants. I had to run errands, and while waiting, I browsed through the ads.
I noticed some stores I'd never even heard of, until I saw their ads. It perked my interest, and even made me an avid customer, with some.

I also realized that there were some of my favorite stores that I had completely forgotten about, until I saw their ads.
Which brings me to the next point:

● Advertising is necessary for every business; whether you're just starting up, or you're a well-established business veteran; whether great or small.
Your goals may differ, but every business owner should agree that having an established business does no good, if people have no clue who and where you are. Advertising makes and keeps others aware of your business, and what you have to offer

●Frequent advertising grows your business and customer base. Be sure to create a marketing plan, for frequent advertising campaigning. Planning will help you get the maximum results out of your advertising and marketing efforts.

A great book I personally recommend is the Marketing for Dummies Book.  (Buy at Amazon Affiliate Link)
It's packed full of information, resources, and is very user-friendly.

Wisdom Quote: "Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine."- David Ogilvy, Ogilvy & Mather advertising agency




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